In issue #12 of the classic What If…? series, Rick Jones became the Hulk instead of Dr. Banner, recasting the heroism both men displayed during the Hulk's early appearances.
In that alternate story from 1978, the green-skinned Rick Jones initially joined the Avengers (as the original Hulk had), then trained under Captain America and assisted Captain Mar-vell (much as Rick Jones had in the core Marvel Universe).
Notice how the art aptly depicts Jones-Hulk in bluejeans, while Banner wears his trademark purple pants.
Like many comic books of this period, #12 promoted the Hulk's live-action TV series on the cover. What also caught my attention was how a note on the opening page emphasized that the character from The Incredible Hulk TV show was not the same character from the comics.
- You've read of DR. ROBERT BRUCE BANNER's career as the ever-incredible Hulk—and, more recently, you've savored one DAVID BANNER's stint as ol' greenskin in living color on TV. Now, here's the most OFFBEAT Hulk of all--!